Wednesday, August 8, 2012

An Education.

In the last week, I have gotten quite a beer education and Breukelen Bier Merchants (@breukelenbier) has been my teacher. With the best of all the craft beers offered, it has been really fun learning a lot about the industry and the major players.  It always drives me crazy when people ask me questions and I dont have a legitimate answer for them. I can always default to Dee, but at the same time, I need to keep brushing up- reading a beer encyclopedia of sorts. This is keeping my brain in use while in transition between school and a job.

I am lucky to be doing the marketing and social media strategy for a company that has been ranked as one of the Best New Bars in America.  This opportunity keeps me motivated to expand their reach within the NYC community.  I want to use all that I have learned in order to achieve real results. I am enjoying this challenge to the utmost.

My new revelation, I like a good Kolsch beer, from the US or overseas- currently on tap Victory Kolsch.  I swear I am not becoming a snob. 

Also, the noise level has not decreased at all in the apartment. I think I am now able to identify the types of trucks by their engine noise and gear shifting. A real education, indeed.


Wednesday, August 1, 2012

A New York state of mind, and sleep.

Yesterday was fun. Dee and I had a great catch up session and we made a few tips in between.  Could be worse! Breukelen Bier Merchants is such a awesome place. I am so proud of my best for creating such a space- And to see that she has loyal regulars, really shows that this place is destine to succeed. I am lucky to be here.

I taste tested (in moderation) all the beers- 16 total. I learned about tripels and alts and saisons.  Until I understand it all, I will fake it - steep learning curve for sure.

We closed down shop in Brooklyn, just as the nightlife was getting started.  People everywhere out socializing. Places to be; people to see- we were bound for home.  I can see why people love this part of town.  Never a dull moment. It reminds me so much of the Mission district in San Francisco.  I think this brings me comfort, as I know I can fit in.

It was midnight by the time we made it back to the apartment.  We watched olympic highlights and turned in.  My first sleep was just as I envisioned it would be.  Even though"trucks were barreling down the road all night," as Dee likes to say, it was the best (non-airconditioned) sleep I have had; a constant reminder that I am in NYC. My takeaway, this is the city where 8 million people wake up early to do loud things outside my window. Next purchase, Earplugs.